As part of its five-year growth strategy, Air Serbia has developed a detailed destination plan, identifying specific cities targeted for future service. The airline’s CEO, Jiri Marek, told the “Blic” daily, “As part of our five-year strategic plan, we have a clearly defined list of destinations that can be launched as soon as conditions allow, whether in terms of available capacity or favourable market circumstances”. He added, “This means that if we need to temporarily suspend a route, we can quickly introduce a new one in its place, making optimal use of our resources. Such an approach enables us to manage capacity efficiently and respond swiftly to emerging market opportunities, all with the goal of offering our passengers a broader and more attractive network of flights”.
Mr Marek noted that Air Serbia is currently working on developing three types of destinations. These include leisure, such as new island destinations, hub feeder flights, like Tbilisi, as well as diaspora and business routes, such as the recently announced Geneva. While the airline has not revealed its list of planned new destinations for the future, it recently noted it aspires to expand with new routes to Bulgaria, Romania, Hungary and Slovakia. These would primarily be feeder routes to support the broader network. On the long-haul front, the airline has confirmed it is considering the launch of flights to Miami and Toronto, while services to Tokyo and Seoul could follow in the long-term.
European destinations with the highest share of point-to-point demand from Belgrade remain Dublin and Manchester. Mr Marek previously said, “Unserved destinations with the highest share of point-to-point demand are Dublin and Manchester but neither has been launched by a low cost carrier, which means that logically that can only be introduced if you have the hub behind. I am not indicating that those will be the destinations we will be opening but we are looking at them”. So far in 2025, Air Serbia has launched or announced flights to six new destinations. “We’re especially pleased to see a growing number of passengers from across the region choosing Air Serbia for their travels. We are confident that the remainder of the year will be successful and further strengthen our position in the market. According to our projections, we expect passenger numbers to grow by 6% in 2025 compared to the previous year, which would see us carry more than 4.7 million travellers”, Mr Marek noted.
